Twitter and leading global technology company LeEco announced today a joint business partnership to grow LeEco’s global influence through the world’s leading live communications platform. The advertising partnership will provide access to campaign-based analytics and custom research, strategic advertiser tools and resources, and first-to-market advertiser innovation in 2016. For example, LeEco will be one of the first brands from China to get access to First View, a new video-based advertising product from Twitter, to reach a globalaudience.
Twitter’s new First View helps marketers achieve significant audience reach with exclusive ownership of Twitter’s most valuable advertising real estate for a 24-hour period. When users first visit the Twitter app or login totwitter.com, the top ad slot in the timelines will be a Promoted Video from that brand. Now, marketers can tell a powerful visual story across the Twitter audience.
“Twitter has been helping Chinese companies go global for well over a year and we’ve seen export advertiser adoption grow exponentially. We are pleased to partner with LeEco in their digital transformation journey as a globally recognized brand,” said Aliza Knox, Vice President, Online Sales, Asia Pacific and Latin America, at Twitter. “As one of the few digital marketing platforms with a global audience reach of over one billion people, Twitter is a strong partner for Chinese companies like LeEco that are targeting overseas markets and we can be their live connection toglobal culture.”
“From streaming entertainment to smartphones to smart televisions to cars and more, LeEco’s global vision of an internet ecosystem-powered future connects everything that matters to our consumers and partners. Having seen success using Twitter to power our brand in India, we look forward to expanding our global presence through this partnership with Twitter,” said Brian Hui, Head of North America Operations at LeEco.
LeEco’s global Twitter handle is @LeEcoGlobal and LeEco targets specific markets like India through @LeEcoIndia.
LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple
internet ecosystems across content, devices, applications and platforms. Founded in November
2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first
video company to go public with a market capitalization of more than $12 billion USD. Headquartered
in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.
With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding
principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV
and Superphones, video production and distribution, smart devices/accessories and large-screen
applications, to e-commerce and even connected super-electric cars. The company also features
one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows,
sports and music, which can be conveniently viewed on LeEco products, including the Superphones,
Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides
personalized products and services for an enhanced user experience at disruptive prices.